WernerCo Acquires Bailey Ladder Business from Hills Holdings Limited

Jun 28, 2013
Asset Acquisition Continues WernerCo’s International Growth

Brisbane, Queensland, AU (June 28, 2013) – WernerCo, the world leader in ladders, announced today that it has acquired the Bailey Ladder business unit from Hills Holdings Limited. The asset acquisition brings to WernerCo the leading BAILEY® brand, the trusted choice of tradespeople in both Australia and New Zealand.

Bailey is a leading manufacturer of ladders and climbing equipment marketed under BAILEY® and other widely recognized brands with its manufacturing facility in Brisbane. The Bailey Ladder business compliments WernerCo’s current climbing products position in the Asia Pacific region and builds upon its global expansion strategy.

“The addition of Bailey to the WernerCo product portfolio allows us to leverage the existing networks in manufacturing, distribution, sales and marketing while strengthening our position in the Asia Pacific market” said William T. Allen, President and CEO at WernerCo. “This strategic acquisition will build on our global infrastructure and create additional value to grow our company for our employees, customers and shareholders.”

“We are proud to add Bailey Ladders to the WernerCo family. Bailey’s established customer relationships and innovative products developed for the Australia and New Zealand region, combined with Werner’s category leadership creates an opportunity to provide expanded benefits to the marketplace,” said Ed Gericke, Executive Vice President of Sales and Marketing at WernerCo.

WernerCo’s geographic growth through acquisitions and category expansion solidifies our position in the markets we serve. In each unique country, WernerCo continues to offer quality products and brands designed to provide performance and protection everywhere work gets done.